A website itself is the center of any strategic marketing campaign. Various media throughout the campaign serves to drive people to a website where they can find information that adds value to them, including videos and other media, things traditional marketing collateral simply can’t communicate. Once a person enters the site, as you just did since you’re reading this, a few things happen: your visitor either trust you or they don’t based on the professionalism of your site’s layout; they can visually understand the purpose of the site based the visuals, text and videos represented in your banners; and lastly, their next action on the site is something your site has prompted them to do by using a ‘call to action’ strategy.
The primary goal of a website to drive sales. The way this is done is by getting your website to the top of the search engines, specifically Google. This way, when someone searches for your product or service, your site shows up at the top of the search ranks.
Once they get to your site, you want to them to contact you or give you their contact information so you can send them useful content in the future by contacting them through email and social media. You ask your target audience to submit their email information by giving them something useful for free. This is called an auto-responder strategy, where you give value to get contact information. You are giving a piece of intellectual property for free and receiving their email and permission to send them emails in the future. It’s very simple, and once that is accomplished the fun begins as your business gives that client more useful information that has value to them and proves you are the industry expert, over a course of time. This process of sending useful information over a period of time builds a relationship of trust and decreases buyer’s resistance. After trust has been established, the business seeds its future messages with compelling marketing messages, keeping the company in the top of mind for the potential client.
At RMG, a Webmaster is not only a person who maintains your website. We develop your entire website strategy to get you leads from your website. We do this by strategically increasing your organic rank on Google and other search engines and by employing the best practices in content marketing, SEO, social media and email marketing. As your webmaster, we deliver a comprehensive digital marketing strategy and keep you updated of new proven and effective technologies and procedures as they surface.
A Webmaster also tests site compatibility various browsers and devices and makes sure your website’s content management system core files and plugins are updated to minimize hacking into your site. We provide users with the visual experience they are anticipating and deliver your content to them in an effective manner on whatever device they are using. A site without mobile compatibility can also be penalized by Google’s mobile rankings as well. Many times, one sale from a website with RMG web strategies covers the cost of the entire website redesign for many of our customers. At RMG we webmaster close to 600 websites. We make sure our clients have the right information, in the right places, presented in the right way, tied into the right campaign, leading to increased leads, sales, revenue and profit.
Roman Media Group can help you in each step of this process, from web design, to video content creation, to SEO and social media, we’ve not only got you covered, but will ensure that everything you do is strategic and leads to sales. One of the things we hear a lot is, I want to use all of these tools (SEO, social media, videos, emails, etc.) but just don’t know how! With RMG, we will make sure everything you do is strategic and will lead to increased search rank, a larger email database and ultimately, increased sales.