STOP MARKETING LIKE YOUR COMPETITORS DO!! Are you too busy to market your business? What happens next month?? Does your business dry up? Do you say any of the following? My business doesn’t get leads… Marketing hasn’t worked for me in the past… I am just exhausted with the thought of marketing… If so, your business hasn’t been properly and profitably marketed yet. We will take your core benefit proposition off of price and make it about the value you offer that differentiates you from your competition. We will then get you indexed on search engines and create a conversion process, also called a sales funnel, that will bring a flood of new clients to your business.

Companies that use our services report having an unfair advantage over their competition. We deliver direct response, “Kennedy Style” Marketing. The team at Roman Media have spent our entire professional lives studying the best practices in SEO and direct response marketing. You can try yourself for years, or let us implement it immediately. You can then focus on delivering your services to your new leads and make millions of dollars. Literally. We’re selling you making you money. Imagine putting money in the stock market with a guarantee? We want customers who are clear on their vision, who study marketing and are marketing minded, but would rather focus delivering their businesses services excellently to their customers, clients and patients and give us the privilege of deploying their marketing campaigns.

A funnel can be a very confusing topic. Let’s simplify that. The goal of your funnel is to cultivate a relationship with your prospect by educating them on the problems they face, how to solve them and why you are the company they should choose. Think of it like dating. It is simply the series of steps you take to meet a potential client (a lead), then get to know them through a courting process. It is not, “nice to meet you, will you marry me”, it is “nice to meet you, would you like meet up for a cup of coffee?” Then continually building trust, answering questions, educating through an effective transfer of knowledge, until the potential client is ready to do business with you. We ask the client to take very small steps through curiosity building, tension and humor, offers and deadlines. Your funnel should be an educational process and offer really valuable and pertinent information that answers the questions for which the potential client raised their hands (visited your website) in the first place.

Dan Kennedy and Bill Glazier Style multi-step marketing campaigns are a large part of your unfair advantage. Online/offline multistep campaigns have been found to be the most effective as they utilize all media types, digital, print, phone and in-person. Picture a 30-piece, 6-month campaign where 3 of the campaign pieces are phone calls and 2 are meetings. That is 5 tasks or actions that a human being has to make in the entire campaign. Imagine this, that the other 26 pieces of that campaigns happen automatically and that all you, or your team member, have to do is get to your desk with a fresh cup of coffee and make your phone calls and do your meetings, all of the other tasks in your campaign are automated! The benefits are revolutionary in your quest for independence. Now, instead of having to stay late licking envelopes and sticking on stamps, all of that is automated. All emails, videos, promo-items, are all sent on schedule through your automated campaign. This means you can contact MANY more prospects, with less effort, higher energy and, most importantly, close MORE business! These tools give you the ability to manage your team and see if their daily calls and meetings are being performed. Our automation is the equivalent of having potentially thousands of employees.

One of the most poignant stories I ever heard was from Dan Kennedy’s Magnetic Marketing Book. It goes like this, “Now you face a Decision that is entirely yours to make. The legendary attorney Gerry Spence almost always closed his ending speech to juries by telling an old, old parable about the wise man and the smart-aleck boy. The wise elder made himself available every Saturday for the villagers to line up and ask for his advice. The boy resented his authority, and developed a plan to humiliate “Mr. Know It All.” The boy captured a small bird and concealed it in his hands, and stood before the wise man and asked if the bird in his hands was alive? Or was it dead? If the wise man said “Alive,” the boy intended to quickly crush it to death and let it fall to the ground. If the wise man said “Dead,” the boy would open his hands and let it fly free. But the wise man proved truly wise with his answer: “Son, that bird is in your hands.””

It is your choice to make the leap to choosing to run your marketing with the most-effective marketing system ever developed, or to stay with traditional ineffective-advertising and ordinary brochure-like-marketing. “That bird is in your hands.” You can choose to remain where you are, or take the courageous step to a new life. I encourage you to choose freedom, independence and the time to do what you truly love to do with the people who you want to do it with.