To be indexed effectively on Google you need a website that has four parts 1) Content Strategy: A blog where you post relevant content with your campaign call to action. 2) Tag and Body Text Keyword Availability to Crawlers: Permanent places where we code the keywords for which you want to be found 3) Link Development: Link to and from your site to relevant content 4) Traffic: Have web traffic visit your domain/blog from web, social media and your campaigns. We will work with you in several phone calls or meetings to review your keywords and geographic regions for which you want to be indexed high on Google.
This work will consist of us defining your VSL (video sales letter), your webinar, your lead capture form, and your opt-in email and several landing pages. We follow the Roman Media 10 Step Curiosity building format for your VSL and satisfy that curiosity through the webinar, but the key to entry to the webinar… is the contact form.
Each step of the campaign will have a coming attractions style where it builds up the curiosity for the next piece of the campaign. Then the next piece will satisfy that curiosity, and build up the next piece. After the 6 th piece of content is sent, we will start sending offers that include headlines, offers and deadlines. We will develop a Godfather Offer which is an offer so good, that they can’t refuse, in the 9 th or 10 th piece of the campaign. Each step of the campaign will give them the option to setup a 15 ‘Strategy Session’ with you through your custom prequalification process.
For this phase, we will develop a conversion process that has four steps. When a person in your campaign decides to take the step to contact you, they are brought to the Roman Media 4 Step Prequalification Process. This process consists of: 1) Telling Their Story: A contact form they fill out that has their contact information and their story on why they need your service. 2) Video Education: A short video describing your terms and conditions of doing business and clearly articulating how you charge for your services. 3) Quiz: They will be asked a short, four question quiz to ensure they watched the video. 4) Calendar Availability: Show your available times to schedule your ‘Strategy Session’ in order to further prequalify them and setup the next step of your sales funnel, usually the meeting or first appointment.