Your Next Step Is Execution
The IDS Marketing &
The IDS Marketing &
Sales Programs
You have now seen the IDS System, the book, the education, the CRM, and how the pieces connect. This is where the system becomes real. Roman Media Group installs and executes IDS as a complete marketing and sales operation designed to produce measurable revenue growth.
Our programs are built for service businesses at every stage, from establishing a strong foundation, to scaling lead flow, to dominating an entire market. Each program follows the same system spine, but increases in depth, speed, and market coverage.Â
Request your IDS Digital Marketing Audit. It shows exactly where revenue is leaking and which program path is right for your business.
Learn About IDS Programs
Trusted by top brands worldwide.
Performance earns your business, not contracts.
No Contracts. Just Results.
Roman Media Group does not believe in trapping clients with contracts. Too many business owners have been burned by long agreements that protect the marketing company, not the client. They sign, they pay, and they are stuck, even when the phone is not ringing and the results are unclear.
We believe trust is earned through performance, not paperwork. If a marketing strategy is truly working, you should never need to be convinced to stay. The results should speak for themselves. More calls. More qualified leads. More booked appointments. More measurable revenue tied to real activity.
That is why our programs are built around clarity and accountability. We focus on measurable growth, consistent lead flow, and clear ROI. Every piece of work is tied to a system, and every system is tied to a result.
If we do our job well, we earn the right to keep serving you month after month. Not because you are locked in, but because the numbers prove it is working.
Program 1 – SEO Only Program
Build Your Foundation
For businesses looking to establish a strong digital presence and start generating leads online. Ideal for businesses in the early stages of growth. Program 1 includes:
- Custom Website Design & Development: A mobile-friendly, high-converting website tailored to your business.
- Ongoing Hosting & Updates: Secure, fast, & maintained.
- Dedicated Account Manager: Your personal marketing expert to guide you every step of the way.
- SEO Foundation Program:
- 24/7 reporting dashboards
- Title tags, meta descriptions, and schema markup
- Business listing & citation management (Google, Yelp, etc.)
- On-page optimization & keyword research
- Backlink audits and link-building strategies
- Google Business Profile (GBP) setup & optimization
- Reputation & Review Management: Get consistent 5-star reviews.
- Basic Ads Management: Targeted PPC campaign setup & ongoing monitoring to drive initial leads.
Program 2 – SEO & Automation Program
Scale & Expand Your Brand
For businesses generating $1M–$10M annually, ready to increase visibility, attract higher-value contracts, and expand their market reach. Program 2 includes (Everything in Program 1, Plus More):
- Advanced SEO & Content Strategy:
- Expanded keyword research and on-page optimization
- Service area landing pages to rank in multiple locations
- Ongoing backlink building and authority development
- Multi-Platform Paid Advertising Management:
- Google Ads, Facebook, & LinkedIn campaign optimization
- Retargeting strategies to re-engage potential customers
- Marketing Automation Setup:
- Lead tracking, CRM integration, and automated follow-ups to optimize conversion.
- Competitor Analysis & Market Research:
- Identify gaps in competitors’ strategies and position your business as the superior option.
Program 3 – Market Leadership Program
Dominate Your Market
For enterprises generating $10M+ annually that are looking to expand regionally, nationally, and globally. This program is designed to not just compete, but to own market share by deploying the most advanced digital strategies available today.
This is not simply about getting leads. It is about creating market authority, global visibility, and a predictable system of revenue growth that fuels expansion and positions your brand as the clear industry leader.
This is not a campaign. It is a conversation, built over a multi-year arc of three to five years, where every touchpoint earns the next, trust compounds, and your brand becomes the one your market cannot ignore.
Any part of this program can be bolted on individually. We can apply whatever you need to meet your current goals and build from there.
Program 3 Includes Everything From
Programs 1 & 2, Plus:
Enterprise-Level SEO and Global Domination Strategies
- International keyword targeting to own rankings across multiple geographies
- Complete super-local SEO and GEO domination, all states, counties, and town pages uniquely created in the United States, and all sub-geographies created for geographic goals
- Advanced multi-location SEO for regional, national, and global visibility
- Multilingual SEO strategies to break into international markets
- Deep competitor intelligence with quarterly market share audits to track dominance
- Authority-driven content campaigns at scale, designed to position your brand as the definitive leader in your space
AI Search Domination
- Dedicated AI visibility program to get your brand cited, recommended, and referenced by ChatGPT, Perplexity, Gemini, and Claude when users ask industry questions
- Structured content and authority architecture built specifically for how large language models crawl, evaluate, and surface brands
- Ongoing monitoring of AI search results in your category with a counter-strategy to displace competitors from AI-generated answers
- This is the frontier of search visibility and almost nobody is doing it systematically at this level
Speed to Lead: Revenue Engine Installation
- Most businesses have a CRM. Very few have one that is actually running. The IDS System, run through Ignytor, changes that entirely. When a client comes on board, the CRM is not handed to them to configure. It is installed, activated, and generating revenue from day one
- Instant SMS and email firing the moment any lead comes in from any source
- Missed call text back active across every phone number so no call goes unanswered
- A five to eight attempt follow up sequence running automatically over seven to ten days combining calls, texts, and emails
- After hours live answer coverage so no lead goes to voicemail in the evening or on weekends
- A fully built pipeline that makes every lead visible at every stage from first contact to closed deal
- The average business follows up two to three times and stops. The average sale requires eight to twelve touches. The IDS speed to lead system closes that gap and captures the revenue every competitor is leaving on the table
Your CRM as a Revenue Engine
- Most businesses struggle to get a CRM fully live, let alone producing revenue. With the IDS System run through Ignytor, it is installed, lists are built, workflows are running, and the system is generating revenue before the first month is complete
- Every lead from every source captured into one unified pipeline automatically
- Multi-touch follow up sequences running without manual effort
- Full leadership visibility into where every opportunity stands at any moment
- Predictive analytics integrated to forecast pipeline growth and revenue outcomes
- A CRM that sits unused is a cost. A CRM installed correctly and running daily is a revenue engine. The IDS System treats it as the latter from day one
Competitive Intelligence War Room
- Quarterly competitive intelligence brief covering what your top three competitors are doing across SEO, paid advertising, content, social, and outbound
- Estimated competitor ad spend, keyword ownership, content strategy, and backlink acquisition analysis
- Gap mapping to identify exactly where competitors are vulnerable and where your brand can take ground
- 90-day counter-strategy built from the intelligence data and reviewed with your leadership team
- Most agencies report on your own numbers. This program reports on the competition
Advanced Social Media Market Domination
- Full profile optimization across Facebook, Instagram, LinkedIn, YouTube, X, TikTok, and Google Business
- Custom monthly content calendar built around your services, geographies, and audience segments
- Short and long-form video strategy including Reels, YouTube Shorts, and branded authority content
- Daily community management across every platform with proactive engagement and follower growth strategy
- Social advertising across Facebook, Instagram, LinkedIn, and TikTok with advanced audience targeting, retargeting, and lookalike modeling
- Influencer and partnership outreach strategy aligned to your market and service area
- Social SEO to ensure all profiles and content are indexed and discoverable in search
- Every social media lead captured, tagged, and automatically followed up with through the CRM
Community and Brand Presence Management
- Dedicated community manager responsible for daily engagement across LinkedIn, Facebook, Instagram, YouTube, and TikTok, publishing, responding, and building audience relationships on behalf of your brand
- Brand voice development including a documented tone, messaging architecture, and editorial standard so every post, reply, and comment reinforces your authority positioning
- Monthly thought leadership content calendar developed in collaboration with your executive team
- Social listening and real-time reputation intelligence with brand mentions, competitor activity, and industry conversation monitored daily and weekly reports delivered to your team
- Crisis communication protocol with pre-built response frameworks for reputation events and a dedicated point of contact available for same-day response
- Influencer and partner outreach including identification and management of content partnerships, guest placements, and co-branded opportunities within your industry
Video Content Engine
- Monthly production of three to five short-form video pieces built around your expertise, results, and market position
- Content distributed and amplified across LinkedIn, YouTube, and paid channels
- Scripts, production coordination, editing, and publishing managed end to end
- Long-form branded documentary and thought leadership video for authority positioning
- Video Sales Letter development and ongoing optimization for conversion funnels
Executive Personal Brand Development
- LinkedIn authority building for the CEO or owner with ghostwritten thought leadership content published consistently
- Speaking opportunity research and outreach to position the executive at industry events and conferences
- Podcast booking and interview preparation to build a recognized voice in the category
- Press placement strategy tied to the executive's expertise and the company's market position
- At this level the leader is the brand and building that personal authority compounds the company's credibility across every channel
Performance Marketing at Scale
- High-budget, multi-platform campaigns across Google, Bing, YouTube, Facebook, Instagram, LinkedIn, and TikTok
- Advanced audience segmentation and lookalike modeling for precision targeting
- Conversion rate optimization with continuous A/B and multivariate testing
- Full-funnel attribution modeling so every ad dollar is tracked to ROI
- Aggressive conquest campaigns to capture competitor search and brand traffic
Strategic Media Buying and National Branding Campaigns
- Digital billboards, video streaming ads, and OTT placements
- Dedicated PR retainer with actual earned media placement in trade publications, regional business journals, and national outlets relevant to your industry
- National and industry press outreach targeting Forbes, Inc., and category-specific publications
- Branded documentary-style video marketing for maximum thought leadership positioning
- Event sponsorship strategies to align your brand with industry authority
Multi-Channel Direct Engagement System
- Each target account receives a personalized physical introduction addressed by name with a direct note from your leadership, researched, relevant, and written for them
- Select high-priority accounts receive dimensional packages containing branded materials and personalized content, engineered to be opened first, remembered longest, and discussed internally
- All physical letters and personal correspondence produced using precision pen-plotting technology that renders authentic ballpoint handwriting at scale, because presence at this level demands it
- A sequenced email campaign written in the voice of your leadership team, deployed through Ignytor CRM, each message educating on one dimension of competitive inaction specific to the recipient’s industry, size, and market position
- Short-form personalized video messages referencing the recipient’s specific business situation, sent via email and LinkedIn, personal in tone and not produced in feel
- A structured LinkedIn direct engagement protocol, one message, one person, one specific reason, no mass outreach and no automation
- A three-call outbound phone cadence executed following the physical and digital sequence, with each call referencing prior touchpoints and all outcomes logged in Ignytor CRM in real time
- Vertical-specific retargeting ads on LinkedIn and Facebook running simultaneously with the physical campaign, same messaging themes and same audience across every screen they use
- A rotating series of client video testimonials targeted by industry vertical to prospects in the same category
- Six physical touches per year tied to calendar occasions, from annual market position reports to interactive mid-year pieces designed to be opened, handled, and remembered
- Quarterly invitation-only digital events with physical invitations mailed in advance, live demonstrations of category results, and a follow-up package sent to every attendee within five business days
- For clients pursuing national or global expansion, speaking and sponsorship coordination at relevant industry conferences positioning your leadership on stage, not behind a booth
Sales Team Enablement
- Quarterly CRM training and sales process optimization delivered to your team
- Recorded call reviews and coaching sessions to improve close rates on IDS-generated leads
- Script development and follow-up cadence coaching tied to the specific buyer journey your marketing creates
- The IDS System generates demand. This component ensures your team converts it. Marketing ROI lives or dies at the handoff
Comprehensive Marketing Automation and CRM Optimization
- Enterprise-grade Ignytor CRM deployment and optimization
- Multi-channel automation across email, SMS, direct mail, and retargeting
- AI-powered lead scoring and nurturing sequences to maximize sales team efficiency
- Enterprise sales funnel design for high-ticket deal flow
- Predictive analytics integration to forecast pipeline growth and revenue outcomes
Predictive Revenue Modeling
- Quarterly financial modeling that ties marketing activity to projected pipeline and revenue outcomes
- Forward-looking projections based on current trajectory, not just historical reporting
- Cost per lead, cost per acquisition, and lifetime value modeling built for C-suite and board-level conversations
- Elevates Roman Media Group from a marketing vendor to a strategic growth partner with a seat at the revenue table
Executive-Level Data and ROI Reporting
- Customized C-suite dashboards with live ROI and pipeline tracking
- Cost per lead, cost per acquisition, and lifetime value analytics
- Call tracking and performance scoring for every sales rep
- Quarterly strategy reviews with actionable roadmaps tied directly to revenue growth goals
Digital Annual Market Domination Summit
- Invitation-only private digital event hosted by Roman Media Group exclusively for Market Domination clients
- Category results presentation showing market position movement across all channels
- Strategy preview and innovation roadmap for the year ahead
- Membership in something exclusive, not just a vendor relationship
Dedicated Market Domination Team
- Senior strategist and account director assigned exclusively to your business
- Creative, SEO, PPC, automation, analytics, PR, and video experts working as your outsourced marketing department
- White-glove service with same-day communication and priority turnaround
- Access to exclusive RMG innovation labs where we test and deploy cutting-edge digital strategies before they reach mainstream
The Result
This package is built for companies that want category leadership and are prepared to invest in dominating their markets at scale. The digital foundation builds the infrastructure. The speed to lead system ensures no revenue is lost after a lead is generated. The CRM runs as a revenue engine from day one. The Multi-Channel Direct Engagement System places your brand in front of the right decision-makers, physically, digitally, and personally, until they are ready to act. The Competitive Intelligence War Room ensures you are always moving toward your competitors’ vulnerabilities rather than reacting to their strengths. None of these systems operate separately. They are one unified engine. It transforms marketing from a cost center into a predictable revenue growth machine, delivering a clear competitive moat and measurable ROI at the highest levels.
Program 3 in Action: Supreme Modular
Supreme Modular came to Roman Media Group several years ago with a good digital strategy. Today they own their most competitive keyword targets on Google, including Modular Home NJ and Modular Homes NJ, and tens of thousands of location-specific keyword phrases, ranking at the top of both organic search and local map results across their geography. The result is two to three qualified new leads per day, each carrying an average project value of over $300,000. That is not traffic. That is a pipeline. Click here to see their live rankings.
Find the Right Program to Achieve Your Business Growth Goals
No matter where you are in your business journey, Roman Media Group will work with you to build the right digital marketing strategy that helps you generate leads, scale, and dominate your market.
