The average business follows up with a new lead two to three times and stops. The average sale requires eight to twelve touches. That gap is where revenue disappears, and most businesses do not know it is happening because the leads that go cold do not send a goodbye.
Speed matters as much as persistence. Research consistently shows that a lead contacted within five minutes of inquiry is dramatically more likely to convert than one contacted an hour later. Most businesses are calling back the next morning. By then, the buyer has moved on.
The IDS Speed to Lead system, run through Ignytor, closes both gaps. The moment a lead comes in from any source, an automatic SMS and email fires. Missed calls trigger an immediate text back. A five to eight attempt follow-up sequence runs automatically over seven to ten days. After-hours coverage ensures no lead goes to voicemail when the office is closed. By the time your sales team makes personal contact, the lead has already been warmed up and the relationship has already started.
Thomas Roman wrote about the leadership dimension of follow-up speed on thomasroman.com. Read it here.