When someone asks ChatGPT, Perplexity, or Google’s AI Overview to recommend a service provider in your category, whose name comes up? If you do not know the answer to that question, it is worth finding out, because AI search is no longer a future consideration. It is happening right now, in your market, with your buyers.
Roman Media Group has developed a dedicated AI search visibility program as part of the IDS System. The goal is to get your brand cited, referenced, and recommended by large language models when users ask industry questions relevant to your business. This requires a different type of content architecture than traditional SEO, and almost nobody is doing it systematically yet.
The businesses that move on this now will have a structural advantage that compounds over time. The ones that wait will face the same catch-up problem they faced when Google became the dominant search channel. The window to build early authority in AI search is open. It will not stay open.
Thomas Roman wrote about the leadership dimension of this decision on thomasroman.com. Read it here.