973.331.0022 info@romanmedia.com

Search Engine Optimization, Search Engine Marketing,
Social Media Optimization

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Search Engine Optimization and Visibility (SEO)

“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.” (*Wikipedia)

There are several distinct methodologies to consider when designing a website. The first is how do people find you? What key words are you using to describe your products and services? These key words are critical in the development of your Search Engine Optimization (SEO) Strategy, which is at the heart of increasing your search engine rankings. At RMG we design all of our websites utilizing the best practices in search engine optimization. We start with a critical analysis of key words and make a key word dense home page built in JavaScript-HTML which is searchable by search engine crawlers. We then submit your web URL to the major search engines for increased visibility. RMG then works with you to develop a link campaign where we link your site to and from other highly ranked sites to further increase your sites traffic, i.e. popularity, with an end result of higher organic search engine rankings. RMG will work hard to build your links and traffic as well as adhere to all the best practices in SEO.

Search Engine Marketing (SEM)

“Search engine marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.” (*Wikipedia)

RMG manages our client’s paid search campaigns and show remarkable success. We will test to ensure that any paid advertising has an effective direct response strategy associated with it to make sure your click throughs generate the maximum amount of leads possible.

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Social Media Optimization (SMO)

“Social Media Optimization (or SMO or Social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization, placement, contextual advertising, and paid inclusion.” (*Wikipedia)

RMG will strategically place content in the most effective social media channels to maximize your time spent in social media. Please click here for a course taught by Thomas Roman, “Demystifying Social Media”.