Each step of the campaign will have a coming attractions style where it builds up the curiosity for the next piece of the campaign. Then the next piece will satisfy that curiosity, and build up the next piece. After the 6 th piece of content is sent, we will start sending offers that include headlines, offers and deadlines. We will develop a Godfather Offer which is an offer so good, that they can’t refuse, in the 9 th or 10 th piece of the campaign. Each step of the campaign will give them the option to setup a 15 ‘Strategy Session’ with you through your custom prequalification process.