Chapter 6: Citation/Map Listing Claiming & Development

Local customers often begin their search with Google Maps or directory listings. If your business is missing or inaccurate there, you lose opportunities before they reach your website. This chapter shows how to claim, verify, and optimize your business listings across key platforms.

We start with Google Business Profile, the cornerstone of local search. You will learn how to verify your profile, select the right categories, and optimize descriptions, hours, and photos. Beyond Google, we explain the role of directories and citations. Consistency of your business name, address, and phone number (NAP) across all listings builds credibility with search engines and improves local rankings.

Regular updates and posts within your listings also matter. Adding photos, responding to reviews, and sharing timely updates helps your profile stay active and relevant.

This chapter also covers strategies for expanding beyond Google into industry-specific directories and regional listings, all of which contribute to stronger local visibility. By the end, you will understand why accurate and optimized listings are a critical part of being found by customers in your area.